A few years ago a ferry company, operating in the Western Isles of Scotland, thought to encourage local farmers to take their sheep to market via ferry by heavily discounting the price of a crossing if sheep were transported.
Farmers enjoyed this boon but when it came to taking a holiday with their families they would have to pay full price for the crossing.
Scottish farmers are amongst the canniest in the world and so, when it came time to load up the family car for a holiday on the mainland, they also loaded one sheep. The price for the crossing was at the discounted price - they were transporting a sheep, after all. Each sheep was left with a friend on the mainland and transported back home when the holiday was over.
The ferry company abandoned its offer...
Massive numbers of On-Line students enjoyed this boon, but when it came to taking up a full degree, they would have to pay full price. Few were either prepared or even able to do this.
On-Line students are amongst the canniest in the world and so, when it came time to use their MOOC studies to populate their CVs with the results of their studies at Stanford, Harvard and the like, they argued that employers should take note of their learning, their skills and their on-line alma mater. It mattered not that they had studied for free and had not obtained a specific certificate.
Please make up your own ending to this story...