Student Engagement

The excellent Chartered Association of Business Schools' Student Experience conference for 2016 has been announced.  One of the key themes is "Student Engagement" and I, for one, will be responding positively to the call for papers.
The conference is in its fifth iteration, taking the mantle from the Business and Management Subject Centre Learning & Teaching conference.  The tenor of the conference has changed from a workshop and sharing orientation to a more formal research one and could lose its identity if it goes too far (but that's for another day).
So, back to "Student Engagement" - although I wonder why we do not see, in the call for papers, an area on Staff engagement?
Conference participants will. largely be from the Teaching and Scholarship " underclass" from within our marvellous Universities.  All are "engaged", otherwise they would not be there, although a lot of the conversation around the coffee breakout areas will be about less engaged colleagues, systems that do not reward nor motivate staff to be engaged with teaching and stunted careers when compared with discipline focused research colleagues (the same ones who are so disengaged from the key source of their salary - the students).
It was ever thus.....but isn't it about time it began to change?