How many times do we sit in a presentation, talk or lecture and zone out or reach for the mobile phone to look at our Twitter feed because the speaker has totally missed the target and has not understood the needs of the audience?
Lecturing (and I have waxed lyrical in the past about labelling all Learning events as "Lectures") are designed to do one thing - to deliver something (opinion, facts, argument, information) to an audience. Lectures are one type of Learning event but are enshrined in expectations, in geographies of HE institutions, in staff titles and so on...
So why would you deliver a lecture when you actually want to achieve a learning goal for which that blunt instrument was never designed?
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