Thursday, 22 November 2018

Stack 'em high!

Well known high street retailers, household names for generations, have been feeling the winds of change in consumer tastes.  They could teach Universities a thing or two about hoodwinking consumers.
Photo by Oleg Magni from Pexels
Retailers can  give lessons on their key drivers and their implications:
  • The rush to (low) quality - an insane focus on price which blinds consumers to the fact that they are buying rubbish.  Well, until the small child tells the truth about the "King's new clothes".
  • The focus on growth in profits, revenues, influence -which sees firms conspire with suppliers to purvey cheap goods.
  • The march of "science" and "marketing" - which sees consumers ready to fill themselves with chemicals masquerading as food.
  • The importance of "Brand" and image, at the cost of authenticity and trust.
  • The march of technology - which provides consumers with an almost painless shopping experience (until they see their bank statement).
But that's nothing to do with Higher Education, is it?

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