Let's look at the typical Business School in the typical University through the lens of a key business model - the Boston Matrix. This model suggests that investment should be in stars and cash cows - to sustain earnings in the future and divestment of dogs and some question marks (cash drains and unlikely to provide a profit.)
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Some Question marks become stars if they are given the right investment and nurture.
Follow this logic to a natural conclusion and we'll see that all providers end up with the same bland offerings in major areas with specialisms relegated to "pathways" or "options" or, even worse, de-listed.
If only Business Schools went on to read Chapter 2 of the strategy textbook and recognised that in a fixed price environment it is differentiation that will win in the longer-term.